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Software That Fits the Way You Work

Direct booking platforms, conference registration, appointment scheduling, and the custom business software behind them. Built for operators across Europe and the Middle East.

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What are you trying to fix?

Most of our work starts with one of these four problems. Whether it ends up as a ready-made platform or something built from scratch is a decision we make together, once we understand the operation.

Short-term rental operators

Direct booking websites

Take bookings on your own site instead of paying 15–20% to the OTAs. Channel manager sync, payments, and guest communication in one place.

Learn more

PLANARA conference management platform

Our own platform

Everything a multi-day conference needs, in one system

PLANARA replaces the spreadsheets, forms and separate ticketing tools that most conferences are still held together with. Built for professional events of 100 to 5,000 delegates — associations, corporate summits, academic conferences and government forums.

Multi-language registration sites

A branded conference site on your own domain, in the languages your delegates actually read.

Abstract submission & review

Collect speaker proposals, run peer review, and send acceptances without a single email thread.

Badge scanning across halls

QR badges scanned at every entrance, with live attendance per session for sponsors and CPD credit.

Multi-track schedules

Parallel tracks, room capacities, and instant updates to every delegate when something moves.

Exhibitor & sponsor portals

Give exhibitors their own dashboard for booth details, lead capture and engagement data.

Live analytics

Registrations, revenue and attendance as they happen — and a full export when the doors close.

40

Projects delivered

8

Years building software

1,200+

Attendees registered through PLANARA

Delivered for clients across Europe and the Middle East, from our team in Dubai.

Custom Software

Testimonial

Trusted partner to all our satisfied clients

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Services

None of the above quite it? Most of what we do is built from scratch. These are the four ways that work usually starts.

Web Development

We're experts at creating modern websites. Our team knows how to turn your ideas into professional, effective web designs that get results.

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About Us

About Us

We are a Dubai-based software development agency with extensive expertise, having partnered with both established corporations and budding startups.

With over 8 years of international experience serving clients in Europe and the Middle East, we specialize in creating cutting-edge custom business software solutions.

At CODATIVITY, our client's success is our top priority. We strive to deliver exceptional results while keeping on budget with our on-shore delivery team right here in Dubai.

Blog

Vacation Rental SEO Checklist: 20 Steps to Improve Direct Booking Visibility
Aug 20, 2026

Vacation Rental SEO Checklist: 20 Steps to Improve Direct Booking Visibility

Follow a practical 20-step checklist for improving the technical health, search visibility and booking potential of a vacation rental website.

LukeStays Case Study: Building a Modern Direct Booking Platform
Aug 20, 2026

LukeStays Case Study: Building a Modern Direct Booking Platform

See how CODATIVITY replaced an outdated WordPress setup with a fast, scalable direct booking platform for LukeStays, improving booking accuracy, pricing reliability and the guest experience.

How to Choose Event Registration Software: A Buyer's Guide
Aug 3, 2026

How to Choose Event Registration Software: A Buyer's Guide

A practical framework for comparing event registration platforms against your real workflows, risks, budget, and attendee needs.

SEO for Short-Term Rental Companies: A Practical Guide to More Direct Bookings
Aug 3, 2026

SEO for Short-Term Rental Companies: A Practical Guide to More Direct Bookings

A practical guide to SEO for short-term rental companies, covering keyword strategy, property pages, destination content, technical performance, and how organic search can generate more direct bookings.

Tell us what isn't working

Thirty minutes, no pitch. Describe the operation and what keeps breaking, and we'll tell you what we'd do about it — including when the answer is that you don't need us yet.

What you walk away with

An honest read on whether software is even the right fix

A ballpark on timeline and budget before you commit to anything

Whether an existing platform gets you there faster than a build

The questions worth answering before you brief anyone

Contact Us

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701, Opal Tower Business Bay, Dubai United Arab Emirates

P.O.Box 126732

+971 (0)4 427 37 81

[email protected]

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